Pratt & Whitney Receives Advertising Award from Air Transport World Magazine

wingspan 704x396 1

Pratt & Whitney's "global wingspan" advertisement - highlighting the company's worldwide maintenance, repair and overhaul network - received the gold award in the Engine Maintenance & Support category at Air Transport World's 39th Annual AdAwards reception, held March 26 in Washington, D.C.

By winning the gold award, Pratt & Whitney edged out Chromalloy, which placed second with a silver award in the Engine Maintenance & Support category.

The awards, which Air Transport World calls "a true measure of a company being able to communicate its message to its readers," are judged strictly by magazine readership through an online survey - each advertisement being rated on a scale of one to 10.

Pratt & Whitney's advertisement was recognized for its "eye-catching graphic" and copy that describes the company's dependability and the 24/7 availability of its services, which supports the advertisement's visual.

According to one judging Air Transport World reader, it is important for an engine service to make such a claim and Pratt & Whitney has "hit the mark" with this advertisement. "If you are a services business in the airline industry you have to be a 24/7 business, and Pratt does a great job of demonstrating just that … the message is clear, original and innovative. All the elements of the ad work well to make this one a winner."

This site uses two types of cookies:

 

1. Google Analytics Cookies for aggregate, anonymous statistics on the number of visits to the site. These cookies do not allow us to identify you. If you object to these anonymous cookies, click here to learn how to configure your browser to delete these cookies and prevent them from being placed again.

 

2. A Banner Cookie, which does not track or identify you, but rather makes this cookie banner appear just once.  Click ACCEPT to consent to the cookie, otherwise this banner will continue to appear. 

 

Accept