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Photo of George David



October 22, 1996

Remarks of George David, Chairman & Chief Executive Officer.

Yale University, New Haven, Conn.








The 17 Keys to the Corporate Lock

Dos

  1. Complete staff work
    • No questions asked not answered
  2. Relationships always
    • We accomplish with and through others
    • We cannot be too courteous nor too thoughtful of others
    • Never burn bridges
  3. Relentless constancy of purpose
    • which we achieve consequent on principles
    • Test: Principles make people predictable and conversely unpredictable people are unprincipled
  4. Clarity and brevity in written and oral expression
    • by the word, not the pound
    • We cannot be too brief
  5. High energy
    • Energy is the scarce resource
    • "I'm propulsion, you're guidance"
    • Ambitions need to follow energies (with which you were born) or you will be disappointed
  6. Solutions not problems
    • No upward delegation
    • You decide what to do, be sure I'm too busy to do your work
  7. Work downward not upward
    • Show me the back of your head not your bright shining face
    • Give me the courtesy to judge your work without your help
  8. Stronger/better recruits than you
    • The only route to the golf course
    • yet most executives and managers fail this test
  9. Content, content, content
    • Always an agenda
Don'ts
  1. Never escalate
    • Life is neither fight nor flight
    • The first lesson of diplomacy: Back up, don't give up and never let the other put a glove on you
  2. Never optimize around the short term
    • Always keep your eyes on the horizon
  3. Don't forget gravity, do remember intergalactic forces
    • Your achievements (and failures) are often due to forces much larger than you
    • When you have been too good for too long, better check around and behind you
  4. Don't confuse your net worth with your real worth
    • The former may be illusory and transitory, the latter will not be
  5. Never, ever, compromise your ideals
    • The cynical view is wrong
    • Shortcuts are never a reliable strategy
  6. Don't change employers, at least not often
  7. Don't work the proximity theory (that good things happen to people near powerful people)
  8. Never threaten
    • and the corollary: Never enter a negotiation without a bottom line
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